Your Vision Statement

The next step in building a foundation for your media plan is to create a vision.

A vision statement describes your view of the world that ought to be once you have made the change that you wish to create in the larger world. To create a vision follow these steps:

• Complete 3 SMARTE Goals Worksheets (from the previous step).
• Download the Vision Statement Worksheet from the Materials Tab.
• Fill in Information About Your Goals in the Worksheet.
• Combine the Goals You Have Created into a Statement.
• Refine your Goals Statement into your Vision Statement as a declaration of the world that ought to be.

Congratulations! As you complete this worksheet you will have created a vision for the future that you can share through media.

You are now ready to start creating change through stories with Invite, Relate, Share as you’ll be shown in the next section in this course.