SMARTE Goals

The first step in creating a cohesive and effective vision for the media that you wish to create, is to establish the goals that you wish to achieve through your media plan.

Think of all you’d like to accomplish, and the world as it will be once you’ve realized your vision, and then use this bright memory to establish the goals that you must set to nurture this vision into the current life context.

To do this it may help to use our free Microsoft Word template, you can download this file by clicking on the materials tab on this page.

To use this template:

1. Envision a goal that you have created for your organization, or a purpose for your story.
2. Describe this goal or purpose in each of the measurable ways within the worksheet.
3. Ensure that you describe ways in which your goal is
   • Specific
   • Measurable
   • Attainable
   • Realistic
   • Time-Bound
   • and Equitable

As you fill in this worksheet, you’re creating and resolving steps that you’ll need to create your vision for a better future.

Once you have three of these worksheets completed, which are related to the vision you’d like to create through storytelling, you are ready to move to the next step.

Optional Steps (PC):

• In case you do not have access to Microsoft Word to work in, you may be able to explore free options such as Apache OpenOffice. If needed, see the Apache OpenOffice Page to explore these free tools.
• Are you ready to explore more tools for visioning? Check out FreeMind! Awesome free tools to create Mind Maps with: FreeMind SourceForge Page